The success of most FMCG brands depends mostly on their advertising strategies. Although most FMCG marketers choose to pursue a wide variety of strategies, it’s vital that you choose the right advertising methods that will bring the best results for your eCommerce store.
Here, we take a look at 5 remarkable advertising strategies that FMCG brands are using in 2019 to bring outstanding results in their businesses.
With more and more brands trying to reach larger segments of consumers in order to increase market penetration, this presents an amazing opportunity for eCommerce businesses to start building partnerships that will provide them with more channels for promoting their products.
You can do this by showing brands that you’ve already attracted their target consumers so they can promote their products within your marketplace.
2. Affiliate Programs
Affiliate programs offer another super-effective way of advertising for FMCG brands. They are a great way of driving tons of qualified traffic to your platform. For almost every major FMCG marketplace, you’ll find that they have successful affiliate programs in place that work particularly well in helping them increase revenue and sales.
Almost all great FMCG brands are great at being found by the search engines – particularly Google. There are multiple methods that you can use to make sure that your customers can easily find you online, but mainly it’s about creating and promoting high-quality, relevant, and useful content online on a consistent basis.
4. Buying Ads
This is a very effective tactic that many FMCG brands use as a major part of their advertising strategy. A lot of eCommerce businesses have managed to get their initial traction by using ads to get the attention of their ideal customers.
5. Leverage PR
Public relations are something that FMCG brands should never take for granted. Spending more on PR initially while focusing on other long-term strategies like content marketing may prove to be the most effective way of getting your eCommerce brand off the ground so you can attract tons of clicks.